image and branding

Every business wants to be a customer's first choice. Building and managing a brand can play a significant part in making that happen.

The concept of a brand extends far beyond just your company logo to your business' core values and to every interaction you have with customers and suppliers. In effect, your brand creates and maintains your reputation and so reflects your customers' experience of your organization.

A strong brand can make any business stand out from the crowd, particularly in competitive markets.

If you want to build and manage a brand, you'll need to focus on what your customers want and how you can guarantee to deliver it. You'll need to be consistent in your service and every other point of contact customers have with you .

From image media design to website and branding consultation, we can do it all for you.

image and branding

“Not only has he created an extremely memorable “Brand”; he has continued to ensure that it is up to date and that it is compliant with the standards that I expect. In addition, Mr. Gilbert is emphatic that all my material re: website, pamphlets, billboards and business cards is consistent and he monitors that as well.

More importantly though, I have had tons and tons of compliments on his work and many impressed individuals that simply love the brand itself. MORE THAN MONEY COULD BUY!”

W. Tod Alstad. RHU

10 tips on branding

“I have been in sales and marketing for 30 years and when I branched out to start my consulting business I needed help. I needed a logo that would reflect the direction of my company and brand the values for which the company stands.

Neil Gilbert took the time to hear about my concept and read over my business plan. The process proved to be very rewarding. When he came up with the name he mentioned that FloodLight was perfect for my personality and it reflected the attention that I would be putting on my clients.

From concept to delivery Neil was a true professional and I recommend him to all entrepreneurs who are looking for that distinctive logo and graphic design.”

Donald Robichaud

President / FloodLight Consulting

Reproduction of any images or other content is expressly forbidden.

Focus on what your business achieves for its customers. Your brand is no good to you if it isn't delivering what customers want.
Take ownership of your brand. Pay attention to customers' needs, but you should still control what you want your brand to mean to them.
Be honest. If you don't believe in your brand, no one else will.
Be consistent. Every aspect of your business should make customers feel the same way about you.
Be thorough. Look at all your systems to make sure they help to support your brand.
Involve employees. Make sure they understand your brand and believe in it.
Communicate your brand. Make sure every advertisement, brochure and letter helps reinforce the same message. If you have a logo, use it everywhere, but make sure the quality is consistent.
Meet and exceed what your brand promises. Failing, just once, will damage your brand.
Manage your brand. Continually look for opportunities to make improvements. And don't be afraid to make changes to reflect shifts in the way you do business or new trends in your market